Companion ads basically mean serving multiple ads from the same
advertiser at the same time on the same page. The ads may or may
not be related. In some case the ads can interact with each other
if they were programmed to do so.
Here are some
general facts and limitations you should be aware of:
In version 10, companion ads can apply to
unlimited zones. In version 9 companion ads were limited to
two
zones on a page, however, you can have multiple sets of companion ad
zones on a page. For example, zone 1 and zone 2 could be
companions, and zone 3 and 4.
Companion ads are always placed in the same
campaign. Since it is assumed they will be of different sizes,
the companion feature requires that the zone be set to "Enforce Size
Restrictions" so Ban Man Pro can serve the proper campaign in the
proper zone.
Companion ads are limited to the Javascript ad
tags. This is necessary because javascript renders in order on
the page, while IFRAMES do not.
This feature uses cookies to track which
companion ad was last served.
Companion ads are not supported with default
campaigns or keyword campaigns.
If placing a frequency cap on the campaign it
must be greater than 1 impression to allow both ads to serve on the
page.
Vital Note: This feature uses
cookies. For this reason the web site where you
install BanManPro must have a
P3P privacy policy.
Without this cookies will be blocked in Internet
Explorer and the feature will not work.
>>
How do I enable the companion ad feature?
To enable the companion ads feature, you must do so under
Setup. By default the feature is turned off in order to enhance
performance.
>>
Creating a companion ad campaign
Once the companion ad feature has been enabled, you can now
create a campaign. Make sure you select the Companion Campaign
checkbox.
Some important considerations regarding the campaign:
You must have more than 1 banner in the campaign.
If you don't the checkbox will not remain checked after saving your
changes.
Companion Campaigns are not available with
default campaigns, nor with keyword campaigns.
>>
Creating a master companion ad zone
Companion campaigns are served through two unique zones on
a page. The zones are tied together by defining one zone as the
master, and then the second zone is related by modifying the PageID to
match that of the master zone.
To define the
Master Companion Zone, either create a new zone or edit an existing zone
and check the "Treat As A Master Companion Zone" checkbox.
Make sure you assign at least one companion campaign
to the zone. Other campaigns can still be served in rotation
within these zones.
>> Setting up companion zones on a page
To setup the zones on your page, you must make sure:
The master zone appears higher on the page than the
related zone.
Make sure you checked the "Treat As A Master
Companion Zone" checkbox for the zone that appears highest on the
page and that you chose "Enforce Size Restrictions".
Make sure the related zone(s) are also set to
"Enforce Size Restrictions"
The PageID in the master zone must match that of the
related zones. You can either search/replace the pageID, or you can
recreate the ad tags and enter a specific PageID for each zone.
Finally, you must be using the Non-Iframe Java Code
or Encrypted Java Code ad tags to serve the ads.
