Ban Man Pro
Version 6 and higher introduced country geo-targeting of
banner advertisements. This feature allows serving
specific banner ads and advertising campaigns to specific
countries. Ban Man Pro resolves each
individual IP address to the respective country
using geo-targeting data. This data is not
supplied with Ban Man Pro, but rather must be
purchased from a 3rd-party provider. We
recommend the following provider:
-
MaxMind (MaxMind GeoIP
Country
Database, .CSV format)
-
MaxMind
(MaxMind GeoIP
Region Database,
.CSV format)
-
Maxmind (MaxMind GeoIP MetroCode database,
.CSV format)
The cost of
the Country targeting data is US$50 the region
database is $150 and the Metro Code database is $220.
Geo Targeting is the
process of serving banner ads to specific users, if
and only if they are located in the target location.
Their location is determined by resolving their
computer's Internet Protocol (IP) address to the
geographic location where they reside. This is
accomplished by looking up their IP address in a
master list that resolves IP's to location.
This ad serving technology allows you to focus your
ads in specific locations for more targeted
advertising. For example, you could run an ad
campaign and serve it only to people who are located
in a specific country such as the United States.
Or, you could target an ad to a specific state such
as California. Finally, you could even target
to a specific US city such as San Diego. You
may find that your advertisers are willing to pay
higher amounts for this targeted advertising. |
|
US metro area
Geotargeting/Country/US State/Canadian Provinces
(Version 8 and higher) |
|
Ban Man Pro
version 8+ added support for US Metro Targeting.
To target at this level you must purchase the
Maxmind GeoIP MetroCode database. |
|
US State and
Canadian Province geo-targeting
(Version 7) |
Ban Man Pro
version 7 added support for US State and Canadian
Province geo-targeting.
To target at this level, the 3rd party data you
purchase must contain the ISO-3166
Country Code and
ISO-3166-2 state/region codes.
Sources of this data include:
-
MaxMind
(MaxMind GeoIP
Region Database -- choose the .CSV format)
|
|
Importing the
GeoTargeting Data |
Once purchased, you
must import the geo-targeting data. To import
the data, choose Tools--Import Geo-Targeting Data.
Importing any data will overwrite/delete all
existing data.
-
Use the browse button
to find the access database (.MDB) file holding
the geo-targeting data that you just
purchased/downloaded.
- Click Next.
Now select the table from the drop-down menu that
appears. You are then presented with a list
of fields found in the database.
- In the drop-down
menu under "Your database field" select the
matching columns as shown below.
If you are using
the
Maxmind Database, select the fields as
shown below:
If you are using
the
IP2Location Database, select the fields as
shown below:
- Click the Import
Geo-Targeting Data button. A progress bar
will now display the progression of the import
process.
|
|
Updating Existing
Campaigns to Select one or more Countries |
Now that you imported
geo-targeting data, if this is your first time
importing data you must update your existing
campaigns so that they target one or more countries.
- From the Tools
menu, select "Assign Geo-Targeting Data to
Campaigns" to assign specific countries to ALL
existing campaigns at one time. Note: If you
wish to assign different settings to different
campaigns you must edit the campaigns
individually.
- Use the CTRL key
to highlight and select all countries you wish to
assign to ALL existing campaigns.
- Now, click the
Assign Geo-Targeting Data button to make the
assignments.
|
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Enable Geo-Targeting in BanManPro Ad Server |
|
Now that you have
imported geo-targeting data, and assigned this data
to existing campaigns, you are now ready to begin
geo-targeting. To enable geo-targeting,
check
'Enable Geo Targeting' in the Admin Setup
area.
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